Cosméticos Trujillo S.A. de C.V. joined Grupo Hada in January 2016, following its acquisition from the Spanish company Puig S.A. This merger is part of Grupo Hada's strategic expansion plan, consolidating its leadership in the region as a leading manufacturer of hygiene, personal care, and household products. With more than 60 years of experience in the industry, the group strengthens its market presence, guaranteeing quality, innovation, and a triple-impact approach.
The relationship between Puig S.A. and Grupo Hada dates back to the 1970s, based on a shared vision of growth, continuous improvement, and sustainability. At Cosméticos Trujillo, we began operations with a highly specialized team with extensive experience in the cosmetics industry, supported by the experience gained from the operations of Puig S.A., formerly Myrurgia and Perfumería Gal.
Today, we continue to drive the sector's development with operational excellence, cutting-edge technology, and a firm commitment to quality and the well-being of our stakeholders.
The magic of doing it well since 1956
Foundation and Early Years
Grupo Hada, originally known as Jabonerías Hada, was founded in 1956 in Manizales, Colombia, by Don Mauricio Trujillo Correa and wife Gloria Posada de TrujilloMauricio, who grew up surrounded by the family soap-making business in Cali, "Jabón Trujillo," decided to continue the family tradition, motivated by his entrepreneurial passion and desire to innovate in the industry. Initially, the company was dedicated to the artisanal production of laundry soaps, serving the regional market with high-quality products. Despite facing significant challenges, including a devastating fire in its first year of operation, the Trujillos did not give up and continued with determination and a strong ethical commitment.
Expansion and Modernization
In 1962, Jabonerías Hada became a corporation, allowing it to access fresh resources for the importation of modern European machinery. This step marked the beginning of a new growth phase for the company, which began modernizing its plant and introducing innovations in the soap-making process. In 1965, they diversified their product line with the launch of the Cristalino cosmetic soap, which solidified their position in the national market.
During the 1970s, Hada expanded its operations nationwide, managing to distribute its products to nearly the entire country. Simultaneously, they began developing techniques for producing personal care soaps, a significant achievement that allowed them to manufacture for renowned international brands. By 1984, the company decided to focus exclusively on the production of cosmetic soaps, leaving behind laundry soaps, and establishing itself as a leader in the Colombian market.
Innovation and International Growth
Over the years, Grupo Hada has maintained a constant focus on technological advancements and improving its quality processes. In 2004, they adopted the exclusive use of vegetable oils in the manufacture of their soaps, reaffirming their commitment to sustainability and environmental protection. The incorporation of new technologies has been essential to positioning themselves as a strategic partner for national and international companies, including hotel chains and large corporations.
The internationalization of Grupo Hada gained momentum in 2015, with the expansion of its operations to Barranquilla, Colombia, and later to Mexico. This move was part of its strategy to increase its production capacity and reach new markets in Latin America.
A Legacy of Resilience, Values, and Transcendence
Throughout its more than 65-year history, Grupo Hada has demonstrated remarkable resilience in the face of adversity, overcoming fires, economic crises, and natural disasters. This ability to reinvent itself has been key to maintaining its relevance in a highly competitive sector. The company has remained true to its core values of ethics, transparency, and social responsibility.
Today, Grupo Hada is an example of business success in Colombia and around the world, distinguished by its commitment to quality, innovation, and sustainability. Its legacy of family tradition and expansive spirit continue to drive its growth and expansion into new frontiers, embracing business as a transformative force for society and the world.
Today, Grupo Hada makes history and transcends time and space, as it has a global mission to contribute to individual and collective evolution, moving from the transactional to the transcendent, understanding our interdependence as a fundamental part of the evolution of a whole, through love and the capacity for co-creation.
“More than 65 years contributing to building a better world: driving industry, innovation, technology, human talent and the development of more inclusive, equitable and regenerative societies.”